Minnesota
Timberwolves News
Timberwolves Official Press Release Regarding New Uniforms
8-18-08
In
anticipation of the 20th season of Minnesota Timberwolves basketball,
the Timberwolves today unveiled new home and road uniforms for the
upcoming 2008-09 NBA season. The new-look uniforms, designed in
partnership by the team, adidas and the NBA, were displayed publicly
for the first time today at the IDS Center's Crystal Court at noon.
"As with our recent re-designed logo, our new uniforms usher in a new
era of Minnesota Timberwolves basketball," said Timberwolves President
Chris Wright. "Working with adidas and the NBA, we were able to design
uniforms that display the energy, excitement and passion of
Timberwolves basketball. These qualities complement our developing
group of exciting players as well as embody the characteristics of our
entire franchise."
The Timberwolves home uniform's primary color will remain white.
The wordmark, which has been modified slightly to provide more clarity,
returns to the abbreviated "Wolves" across the chest rather than the
previously depicted "Timberwolves." The abbreviated wordmark "Wolves"
is a return to the team's original uniform design introduced during the
franchise's first season in 1989-90.
Also new to the design is an identity appearing on each side of the
uniform under the arms and on the side of the shorts in which the
primary focus is the traditional Timberwolves trees. Beyond the trees
is the night sky that through an element of discovery forms a W on the
side of the jersey and an M on the side of the shorts. The tree line
remains a core element in the neck trim, but has been removed from
shoulders, short waist and short hem. The back neck features the team's
Wolf head logo, while the home shorts have the wordmark "Minnesota" on
the back.
The Timberwolves road uniforms remain slate blue. The "Timberwolves"
wordmark on the front has been replaced with "Minnesota" as the Wolves
become the 14th NBA team to have its road uniforms display its city or
state of origin. The change to the "Minnesota" wordmark embodies the
franchise's pride in its home state. The identity pattern remains the
same as the home uniform as does the Wolf head logo on the back of the
neck. The back of the road shorts contain the wordmark "Wolves." The
team's previous black alternate road uniforms have been retired.
"The Timberwolves new identity marries classic basketball style with
innovative updates to their core brand," said Christopher Arena, NBA
Vice President - Apparel, Sporting Goods & Basketball Partnerships.
"The unique side and neck inserts, tree-lined night sky revealing the M
and W letters and defined shapes express their new found ferocity,
while maintaining a traditional basketball look."
This is the third different uniform design in Timberwolves history. The
previous uniform change occurred prior to the start of the 1996-97
season. The Wolves' uniform design had remained unchanged for 12
seasons. The new jerseys are now available for fans to pre-order online
at www.ShopWolves.com.
At today's program, the Timberwolves also unveiled a 15-foot high
replica jersey that will travel throughout the state at team events and
will be signed by Wolves fans. The jersey will be hung from the rafters
of Target Center on Opening Night in celebration of the start of the
team's 20th season. Fans will have their next opportunity to sign the
jersey beginning Thursday, Aug. 21 at the Timberwolves booth at the
Minnesota State Fair.
Today's introduction of the new uniforms is the latest
step in the re-branding campaign of the Timberwolves as the team
approaches its 20th season. The Wolves introduced a re-designed primary
and new secondary logo earlier this summer. Attached are photos of
Wolves players Al Jefferson and Mike Miller wearing the new home and
road uniforms. For more photos, please contact the Timberwolves public
relations department.
TIMBERWOLVES NEW UNIFORM HIGHLIGHTS
Home uniforms
· Primary color remains white
· Wordmark on front changes from "Timberwolves" to "Wolves"
· The Timberwolves trees appear on the side of the uniform under the arms and on the side of the shorts
· Wolf head logo on back of neck
· Wordmark "Minnesota" now appears on the back of the shorts
Road Uniforms
· Primary color remains slate blue
· Wordmark on front changes from "Timberwolves" to "Minnesota"
· The Timberwolves trees appear on the side of the uniform under the arms and on the side of the shorts
· Wolf head logo on back of neck
· Wordmark "Wolves" now appears on the back of the shorts
This article is from nba.com/timberwolves.
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